Trek World Open Day


Trek will be opening the doors of our 2014 Trek World product launch to the public for the first time in our UK history. This is a rare opportunity for members of the cycling community to discover the latest products and innovations from Trek and Bontrager, before they are available to buy in stores.


The Trek World Open Day will be held on 20th July 2012 at Silverstone Circuit, Towcester, UK. Doors will open from 9:00am until 4:00pm. PLEASE NOTE: MORNING SLOTS ARE NOW FULL. BOOKINGS CAN BE MADE FOR 12PM ONWARDS.

In addition to product displays featuring the range of Trek bicycles and Bontrager accessories, presentations will take place throughout the day, offering demonstrations of our Trek Precision Fit process, and our informative Ladies’ lecture. 



Pre-book now for free entry. You are welcome to invite up to 4 guests to attend with you. In order to complete your booking you will need to register the individual names of those attending. All members of your party will need to arrive and sign in with the person who has made the booking.  Guests can be added at a later date by amending your booking.

Spaces are limited. Please book early to avoid disappointment. There will be a £5 charge on the door per person for visitors arriving without a pre-booking (cash on entry).


Parking is available on site at Silverstone Circuit. You will be allocated one free parking space with your booking.
Additional vehicles will cost £5 (cash on entry) to park.

To start your booking simply click the 'Start Registration' button below and provide the data requested. 


You will receive a confirmation email once you finalise your registration which you will need to bring with you to the event. If you do not receive one, please check your junk mail.  If it is not in junk mail, please contact us on marketinguk@trekbikes.com so we can double check what email address was entered or it may still need to be finalised.